Do not Book Anything Until You Have Read This! by Wayne Goodman
Definition of value
“The regard that something is held to deserve; the importance, worth, or usefulness of something.” In 30 years of performing in the wedding industry, there is one mistake I see people making over and over again.
What is it?
Booking things on price rather than value.
Most people do not think about the difference between cost and value or why booking on the basis of cost is a bad idea.
Let’s look at a scenario,
Magician A has sent you a quote for your wedding to perform for 2 hours and he will charge £200.
Magician B has sent you a quote for £650. Based on this information, would you be happy to make a decision on which magician to go for?
I hope not.
Booking a magician, cakemaker, photographer etc is a big decision, you are putting your trust into this person to deliver a service on the most important and special day of your life.
What does it cost to book the magician, well you have two options, one cheaper and one more expensive but what do they do for their fee.
Magician A will tell you they will turn up and do some tricks and keep everyone entertained for a couple of hours.
Magician B will tell you that they deliver an experience for your guests that will make your wedding a truly memorable occasion. They will take care of entertaining the guests, breaking the ice and raising the atmosphere for the day, so you can relax and enjoy your day and see your guests having a great time. This will mean that when you do appear at the reception, they will be excited, engaged and involved with the day.
Forget the cost, look at the value of the service you are expecting.
I get a lot of feedback from my brides and grooms, who even 5 or 10 years after their wedding tell me that their friends and family still talk about me, I always tell them to ask any of your guests in 5, 10, 20 years time (or even that evening) what the centre pieces on the tables looked like? Do they remember? Now ask what they remember about the magician. You will see what life long memories this can create.
You also don’t want people’s memories to be about the guy that turned up late, sent along another magician in his place, was rude, inappropriate or just boring. All of these things can be avoided by going with an experienced professional.
Remember…“Price is what you pay – Value is what you receive.”
Questions you need to ask.
Are they a member of a recognised organisation such as the magic circle?
Are they happy to meet up for a consultation and go through options for your day?
(beware of providers who say there is no need for this)
Have they given you peace of mind by providing you with a contract, public liability certificate and taking a deposit.
Is their communication good or do you just receive a single word text message?
What experience have they got?
All of these things can be indicators of professionalism.
I most definitely think that entertainment of all kinds is the one thing that people underestimate the value of at a wedding. It really can make or break the overall impact of the day. So, it’s worth keeping in mind that the budget spent on your entertainment is an investment, NOT an expense.
After reading this, do you still want to make your first question